THE HARTFORD

AUTO QUOTE TOOL
Desktop & Mobile Applications | 11.2012 - 07.2013

The Hartford needed to refresh their Insurance quote flow to take advantage of new back-end systems and refreshed brand identity. The quote process was simplified to 5 steps and utilized a smart quote engine to auto-publish customer information. 

A clean and inviting interface reduced form fatigue and appealed to all audiences. On mobile, customers could get a quick quote or access their account through a new Customer Service Center.

RESPONSIBILITIES

- Creative Direction
- Client Engagement
- Experience Design
- Strategy

Quick Quote Experience

18 Month Vision