TRAKNET
DATA ANALYTICS MODELING
Responsive Web App | 04.2016 - 07.2017
Traknet is BEAM’s proprietary data and analytics application that helps brands visualize key metrics and real-time data. Marketing managers and CMOs can monitor relevant marketing, sales and product usage data and generates critical metrics and recommendations to power their business.
With Traknet, users can see which combinations of touches are leading to the most sales. Users can view leads, sales, and campaign data anytime, anywhere while getting timely, data-driven insights and recommendations.
RESPONSIBILITIES
- Creative Direction
- Experience Design
- Visual Design
- Strategy
Weekly report provides data across visits, handraisers, leads by source, and model specific metrics.
Traknet mobile workflow. Rotating the phone when viewing metrics will bring up a monthly view. Tapping on a month will deliver daily metrics.