ARUBA.COM

TOURISM WEBSITE
Responsive | 11.2016 - 03.2018

Tourism represents 95% of Aruba’s GDP, so it was paramount that their reimagined website showcase the natural beauty of the island, as well as friendly locals and their cultural heritage. After doing extensive research with Caribbean travelers, we identified numerous areas to separate Aruba from the rest of the islands.

Through a three tiered personalization strategy, we built a site that was tailored to the unique wants and needs of each visitor across eight countries.

Invision Demo: https://invis.io/GNE269L25

RESPONSIBILITIES

- Creative Direction
- Client Engagement
- Experience Design
- Content Strategy

Personalization and Content Author Schematics

Aruba.com Sitemap

Configurator Application

Homepage

The homepage is personalized based on pathways into the site, content interaction, and saved preferences.

Category Landing Page

Category landing pages were broken into four themes to focus on the Aruba difference, the variety of activities, where to stay on the island, and information about Aruba.

Partner Detail Page

Since Aruba businesses are curating their own partner pages, the detail page needed to be flexible to handle multiple levels of content and media.

MyAruba

To deliver a more tailored experience, visitors can save things to do, blog posts and itineraries so they can be shared or used to build a trip itinerary.

Aruba