BUTTERMEDIA

FREELANCE PROJECTS
25 Bedford, NYC Ballet | 06.2011 - 06.2013

I provided a variety of freelance creative services to small businesses, non-profits and advertising agencies.

25 Bedford was a fashion retail website using Shopify for its CMS and eCommerce engine. Advanous needed a refreshed website in the hopes of being acquired and the design firm POP contracted me to create visual directions for NYC Ballet.

RESPONSIBILITIES

- Creative Direction
- Experience Design
- Visual Design
- Client Engagement

25 Bedford Home

The design is intended to showcase the outfit through muted backgrounds and high contrast models.

25 Bedford PDP

The PDP utilizes a Shopify template where additional looks are promoted below the product details.

NYC Ballet Scrolljack Concept

Utilizing a brick layout, content focuses on what's currently playing, upcoming shows and the the ballet's heritage.

NYC Ballet Editorial Concept

Taking cues from Vanity Fair, Interview Magazine and other NYC publications, the design features an abstract grid to showcase homepage content.

Work - Buttermedia