BFGOODRICH TIRES
CORPORATE WEBSITE
Desktop | 10.2010 - 05.2011
BFGoodrich tasked The Martin Agency, Sapient, and TBWA to build a global website that contains platform pages—shared across three brands—and unique pages that cater to their target audience.
The primary focus was to simplify the tire search process through two distinct avenues: “Find Tires” provides menus to identify a specific tire, while “Explore” groups tires based on driving habits.
RESPONSIBILITIES
- Art Direction
- Experience Design
- Visual Design
