Creative Director, Experience Design
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Work - MINI USA


MINI USA

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DIGITAL AOR PITCH
Concepts & Deck Design | 06.2017 - 08.2017 

MINI needed their marketing dollars to work harder and be more targeted to reach high value customers. 

We focused on 5 key driver profiles that would receive personalized experiences across CRM, OLA, Social and a responsive website.

 
 


RESPONSIBILITIES

- Creative Direction
- Experience Design
- Visual Design

 

Pitch Deck

 
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MINI Configurator Concept