SCHNEIDER ELECTRIC

GLOBAL MESSAGING
Corporate website, Presentation | 10.2013 - 12.2013

We developed a new messaging strategy and customer-centric design to unite Schneider Electric and their sub-brands into a cohesive experience.

We interviewed dozens of stakeholders and customers to redefine their message and web presence. By segmenting the site into three distinct experiences aimed at consumer, business and enterprise, Schneider Electric was able to hone their message and eliminate confusion.

RESPONSIBILITIES

- Creative Direction
- Experience Design
- Visual Design
- Client Engagement
- Strategy

Global Home

Since Schneider Electric supports three audiences (consumer, business, government) the global homepage needed to quickly route visitors to the right place.

@Home Landing Page

This landing page highlights new products, promotions and categories that relate to the consumer persona.

Product Detail Template

Schneider Electric has over 500k SKUs and needed a unified and templated PDP page.

The prior work was done with a team of creatives while employed at Sapient. Special thanks to Lauren Bevilacqua, McCamie Cole, Rick Frisillo, Chuck Matzker and Charlene McBride

Work - Schneider Electric